CHICAGO -- Operators soon may be able to forget about partnering with such trendy diets as South Beach, Atkins, Weight Watchers and the Zone. Now there's a new diet in town.

The American Heart Association, based here, recently launched the "No-Fad Diet: A Personal Plan for Healthy Weight Loss." The book offers consumers a customizable approach that allows them to personalize their weight-loss programs through the use of three concepts, or what the organization terms "Circles of Success."

It instructs dieters on how to set reachable goals that revolve around the notions of thinking smart, eating well and moving more. The AHA says that the actions, or circles, will overlap with one another to help people work toward and attain their ultimate weight-loss goals. And the AHA emphasizes that all three elements are required for success.

The book also addresses weight maintenance as well as passing the practices of good eating and exercise along to friends and family members.

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